Logos & Resources

PRIMARY WORDMARK

This is the College’s most recognizable mark. It must be presented in its original format, never altered or manipulated. 

On occasion, the wordmark will need to be printed in reverse (white logo on dark background). You may obtain the correct artwork from the Marketing and Communications Office. 

Size – the College wordmark must never be reproduced smaller than the minimum size of 1 3/8 inches across. Please obtain an official wordmark from the Marketing and Communications Office. 

Color Reproduction – the College wordmark must be printed in Catawba Blue (PMS 280) or black. All other colors must be authorized by Marketing and Communications.

PRIMARY WORDMARK WITH TAGLINE

In communication materials, the wordmark may be used alone or in conjunction with the College tagline.

COLLEGE SEAL

The Catawba College Seal represents Scholarship. Character. Culture. and Service. 

The seal is to be used only for official documents such as certificates, diplomas, convocation and commencement programs, announcements, invitations and other formal publications. 

On occasion, the seal will need to be printed in reverse (white logo on dark background). You may obtain the correct artwork from the Marketing and Communications Office. 

Size – the seal must never be reproduced smaller than the minimum size of 1 inch round. Please obtain an official seal from the Marketing and Communications Office. 

Color Reproduction – the seal must be printed in Catawba Blue (PMS 280) or black. All other colors must be authorized by Marketing and Communications.

SUB-BRAND WORDMARKS

Priority in the wordmark for each school/department is given intentionally to the Catawba College brand.

OTHER INSTITUTIONAL GRAPHIC MARKS

Other institutional symbols are available for use on special publications and events and should be used only under the direction of the Marketing and Communications Office.

ATHLETICS C LOGO

The official Catawba College Athletics logo should be used ONLY on materials related to athletics. The official, approved fonts for athletics are Octin College Bold (used primarily for headlines and quotes) and Montserrat (primary font for copy and text). Variations of the athletics logo may be obtained from the Marketing and Communications Office. 

On occasion, the logo will need to be printed in reverse (on dark background). You may obtain the correct artwork from the Marketing and Communications Office. 

Size – the athletics logo must never be reproduced smaller than the minimum size of 1 3/8 inches across. Please obtain an official mark from the Marketing and Communications Office. 

Color Reproduction – the athletics logo must be printed in the athletic brand colors: navy (PMS 2767 C), red (PMS 186), grey (PMS Cool Grey), or white or black. For two color variations, it must be printed in navy (PMS 2767 C) and red (PMS 186). All other variations must be authorized by Marketing and Communications. 

ATHLETICS WORDMARK

The official Catawba College Athletics wordmark should be used ONLY on materials related to athletics. The official, approved fonts for athletics are Octin College Bold (used primarily for headlines and quotes) and Montserrat (primary font for copy and text). Variations of the athletics marks may be obtained from the Marketing and Communications Office. 

On occasion, the mark will need to be printed in reverse (on dark background). You may obtain the correct artwork from the Marketing and Communications Office. 

Size – the athletics marks must never be reproduced smaller than the minimum size of 1 3/8 inches across. Please obtain an official mark from the Marketing and Communications Office. 

Color Reproduction – the athletics marks must be printed in the athletic brand colors: navy (PMS 2767 C), red (PMS 186), grey (PMS Cool Grey), or white or black. For two color variations, it must be printed in navy (PMS 2767 C) and red (PMS 186). All other variations must be authorized by Marketing and Communications. 

Academics Signature

Each member of the Catawba College staff and faculty with an official email account should use our email signature format. It furthers our consistent brand style for electronic communications, and should not be edited or altered in style, font, or color. 

Athletics Signature

Members of the Catawba College Athletics and Coaching staff should use the Catawba Athletics email signature format below. It furthers our consistent athletics brand style for electronic communications and should not be edited or altered in style, font, or color. 

In the interest of building a solid and powerful Catawba College brand, we have developed a PowerPoint template for general use that is customizable with the addition of sub-brand marks.

Do you need to order business cards, a name tag, and door plate for yourself or a new employee? Do you need Catawba College stationery, stationery for your department or school, notecards, or thank you cards?

Complete a Project Request Form and we’ll work with you to get everything you need: