Logos & Resources

PRIMARY WORDMARK

This is the College’s most recognizable mark. It must be presented in its original format, never altered or manipulated. 

On occasion, the wordmark will need to be printed in reverse (white logo on dark background). You may obtain the correct artwork from the Marketing and Communications Office. 

Size – the College wordmark must never be reproduced smaller than the minimum size of 1 3/8 inches across. Please obtain an official wordmark from the Marketing and Communications Office. 

Color Reproduction – the College wordmark must be printed in Catawba Blue (PMS 280) or black. All other colors must be authorized by Marketing and Communications.

COLLEGE SEAL

The Catawba College Seal represents Scholarship. Character. Culture. and Service. 

The seal is to be used only for official documents such as certificates, diplomas, convocation and commencement programs, announcements, invitations and other formal publications. 

On occasion, the seal will need to be printed in reverse (white logo on dark background). You may obtain the correct artwork from the Marketing and Communications Office. 

Size – the seal must never be reproduced smaller than the minimum size of 1 inch round. Please obtain an official seal from the Marketing and Communications Office. 

Color Reproduction – the seal must be printed in Catawba Blue (PMS 280) or black. All other colors must be authorized by Marketing and Communications.

SUB-BRAND WORDMARKS

Priority in the wordmark for each school/department is given intentionally to the Catawba College brand.

OTHER INSTITUTIONAL GRAPHIC MARKS

Other institutional symbols are available for use on special publications and events and should be used only under the direction of the Marketing and Communications Office.

Our brand expression emphasizes the character of Catawba people and the momentum and reach of the College itself. Learn more

ATHLETICS C LOGO

The official Catawba College Athletics logo should be used ONLY on materials related to athletics. The official, approved fonts for athletics are Octin College Bold (used primarily for headlines and quotes) and Montserrat (primary font for copy and text). Variations of the athletics logo may be obtained from the Marketing and Communications Office. 

On occasion, the logo will need to be printed in reverse (on dark background). You may obtain the correct artwork from the Marketing and Communications Office. 

Size – the athletics logo must never be reproduced smaller than the minimum size of 1 3/8 inches across. Please obtain an official mark from the Marketing and Communications Office. 

Color Reproduction – the athletics logo must be printed in the athletic brand colors: navy (PMS 2767 C), red (PMS 186), grey (PMS Cool Grey), or white or black. For two color variations, it must be printed in navy (PMS 2767 C) and red (PMS 186). All other variations must be authorized by Marketing and Communications. 

ATHLETICS WORDMARK

The official Catawba College Athletics wordmark should be used ONLY on materials related to athletics. The official, approved fonts for athletics are Octin College Bold (used primarily for headlines and quotes) and Montserrat (primary font for copy and text). Variations of the athletics marks may be obtained from the Marketing and Communications Office. 

On occasion, the mark will need to be printed in reverse (on dark background). You may obtain the correct artwork from the Marketing and Communications Office. 

Size – the athletics marks must never be reproduced smaller than the minimum size of 1 3/8 inches across. Please obtain an official mark from the Marketing and Communications Office. 

Color Reproduction – the athletics marks must be printed in the athletic brand colors: navy (PMS 2767 C), red (PMS 186), grey (PMS Cool Grey), or white or black. For two color variations, it must be printed in navy (PMS 2767 C) and red (PMS 186). All other variations must be authorized by Marketing and Communications. 

The College logos may not be altered. This includes overlaying them with other designs or lettering, displaying only part of a logo, or changing the colors.

While each of the College’s units has unique attributes that enrich the Catawba College brand, individual marks, logos, and branding elements may cause confusion, detract from, or result in a negative impact on the College’s brand and reputation.

Other logos, slogans, or taglines must not be developed or used to represent sections, units, internal departments, programs, initiatives, research centers, institutes, groups, or communities housed within the College.

• No College logo may be altered or combined with any other mark or element.
• A unit may use its name only with the College’s wordmark as outlined in the brand guidelines.
• The wordmark is required on all official internal and external communications, excluding individual email messages.
• University colors and branded elements must appear prominently on all official communication and marketing materials.
• The use of taglines, icons, or graphics as logos or in logos for College units is prohibited.
• Logos must not be used in a manner that suggests endorsement of external products or services.

The Catawba College Brand Identity Standards offer academic schools, departments, and administrative offices a means to establish their identity and affiliation with the College utilizing a lock-up or text treatment used in conjunction with the College wordmark.

Custom Logos

The creation of custom logos is restricted to strengthen the College’s Brand Identity. Custom logo development will be considered exclusively under the following circumstances:

• New College initiatives such as a center, institute, or specialized program
• When an external grant or partnership necessitates a distinct logo
• In the case of a unique college-wide initiative
• For special college-sponsored events with a defined end date
  • Campaign
  • Strategic Endeavor
  • Special Occasion
  • Milestone Celebration

These marks must adhere to the overall Catawba College Brand Identity. Graphics should include pairings of colors from the brand palette and brand fonts with icons, geometric designs, patterns, or shapes. It may use unique elements that represent the specific focus necessitating the custom logo.

The development of a custom logo should only be undertaken by the Office of Marketing and Communications.

Custom logos may not be used for non-program-specific business without explicit permission from the Office of Marketing and Communications.

Custom logos are trademarks of Catawba College and must be used in accordance with the Brand Identity Standards, relevant institutional policies, and copyright laws.

Academics Signature

Each member of the Catawba College staff and faculty with an official email account should use our email signature format. It furthers our consistent brand style for electronic communications, and should not be edited or altered in style, font, or color. 

Athletics Signature

Members of the Catawba College Athletics and Coaching staff should use the Catawba Athletics email signature format below. It furthers our consistent athletics brand style for electronic communications and should not be edited or altered in style, font, or color. 

To download a virtual background for Zoom meetings and other supporting conference call software, click to view and save the image, click and hold (mobile devices), or right-click to save the image(s):

To build a solid and powerful Catawba College brand, we have developed a PowerPoint template for general use that is customizable with the addition of sub-brand marks.

The Catawba College letterhead and second sheet with official branding is available below, as well as a template for department or office letterhead when needed.

Do you need to order business cards, a name tag, and door plate for yourself or a new employee? Do you need stationery for your department or school, notecards, or thank you cards?

Complete a Project Request Form and we’ll work with you to get everything you need: