Brand Style Guide

Typography contributes to how our messages are read and communicated. Catawba College uses three typefaces to create a clear hierarchy while making our content legible and engaging. 

COLLEGE FONTS

Primary Font

This is the primary font. It pairs well with our wordmark and comes in numerous weights to choose from, making it versatile for use in all applications.
Download Montserrat

Secondary Fonts

Should be used primarily for headlines and to pull quotes. Please be certain to select the Medium 500 weight.
Download Poppins Medium

 
Has been chosen as an elevated way to introduce the College. ONLY used for the Catawba College wordmark, the four pillars, and tagline and should not be used in any other instance.
Download Della Respira

 All of these fonts may be downloaded via Google Fonts.

ATHLETIC FONTS   

Primary Font  

This is the primary font. It pairs well with the athletics mark and comes in numerous weights to choose from, making it versatile for use in all applications.
Download Montserrat

Secondary Font

This font pairs well with Montserrat creating interesting treatments. It should be used for headlines and pulling quotes and is only for athletic use. 

It is preferred that the Marketing and Communications Office provides the athletic wordmark as an image to ensure consistency of appearance and branding.

Download Octin College Bold

How to Install Catawba’s Brand Fonts

1. Visit catawba.edu/brandguide and click on the download links for each of our brand fonts.
2. Click on “Download Family” from each font download page to save the zipped file (zip) containing font to your computer.
3. Open or unzip the file by selecting “Extract All” from the right-click menu or once the zip file is opened for viewing.
4. Open the font file and click “Install.”
5. Repeat for each font downloaded. Your software programs may need to be reopened before the new fonts are recognized.

How to Set Catawba’s Brand Fonts as Default

IN WORD:

To set the Normal body copy font:

1. With the “Home” tab view selected, right-click on the Normal style option and choose “Modify”
2. Select Montserrat as your font
3. Click the “New documents based on this template” radio button
4. Click “OK” to save your changes

To set the Heading  fonts:

1. With the “Home” tab view selected, right-click on the Heading 1 style option and choose “Modify”
2. Select Poppins Medium as your font
3. Click the “New documents based on this template” radio button
4. Click “OK” to save your changes
5. Repeat for Heading 2

IN OUTLOOK  - PROGRAM:

1. Go to File > Options > Mail > Stationery and Fonts...
2. Select the font you want to change:
   • New mail messages - Sets the default font for original messages you compose.
   • Replying or forwarding messages – Set the font on messages you're forwarding or replying to.
   • Composing and reading plain text messages – Note: Plain text messages are received using a standard font.
3. Select Montserrat as the default font.
4. Click “OK” all the way back to the original screen to save your changes.

IN OUTLOOK - WEBMAIL:

1. Under the Settings (Gear icon), choose “View all Outlook Settings”
2. Go to Mail > Compose and Reply
3. Under Message Format, choose Monserrat as your default font. Note: If Montserrat is not in the available list of fonts, Segoe UI is a great alternative.
4. Hit “Save” to apply your changes. 

Our color palette is sophisticated and represents the rigorous academic standard and storied history. See Athletic Brand Colors below.

Primary Colors

Catawba Blue and white are the official College colors. The combination of these two colors are a main representation of the College.

Catawba Blue is the dominant color of usage while white is typically reserved for text used on top of the blue and/or the page color on which the graphic marks appear. Background colors may be blue or white, but you never use a secondary color as a background color.

Catawba Blue should be the main color used in all marketing materials. It may be used in headlines, call-outs, quotes, graphics, and large fields of color.

White should always be used as a complement to Catawba Blue. It may be used in headlines, call-outs, quotes, and graphics.

Secondary Colors

All secondary colors may be used to complement the primary color palette. Secondary colors should never overwhelm the primary colors in any application and should be used when appropriate. Best usage of secondary colors is in headlines, call-outs, quotes, and graphics.

Tertiary Colors

All tertiary colors may be used as background fields and are meant to add dimension to white areas of content. They complement both the primary and secondary color palette.

Our athletic brand colors are all part of our primary College color palette to strengthen our overall College brand.

Primary Colors

Navy and white are the official athletics colors. The combination of these two colors are a main representation of the College.

Navy is the dominant color of usage while white is typically reserved for text used on top of the navy and/or the page color on which the athletic marks appear. Background colors may be blue or white, but you never use a secondary color as a background color.

Navy should be the main color used in all marketing materials. It may be used in headlines, call-outs, quotes, graphics, and large fields of color.

White should always be used as a complement to navy. It may be used in headlines, call-outs, quotes, and graphics.

Secondary Colors

All secondary colors may be used to complement the primary color palette. Secondary colors should never overwhelm the primary colors in any application and should be used when appropriate. Best usage of secondary colors is in headlines, call-outs, quotes, and graphics.