Brand Attributes

Brand Pillars

You will be challenged to think critically and creatively with our wide-range of academic programs steeped in the liberal arts providing you with the skills to thrive. 

Find fulfillment in the pursuit of your purpose and passion.

Join an inclusive, diverse community united in the exploration of what’s possible.

Dedicated to engaging, serving, and leading in the support and advancement of issues critical to our society.

Brand Tagline

A tagline is used to create a memorable, dramatic statement that sums up the tone and brand promise at a glance. It typically is paired with the wordmark. Using this tagline, we are able to tell stories that permeate the entire College, highlighting our impact.

Brand Promise

Transform your life. Inspire big dreams. Belong to a legacy.

Brand Personality

• Friendly/Warm
• Enterprising
• Warm
• Transformative
• Inspiring
• Successful
• Belonging/Welcoming
• Engaged