Bachelor of Business Administration (BBA) Courses

The Department of Business & Economics in the Ketner School of Business offers the Bachelor of Business Administration degree with a concentration in up to four of the following areas: Business Management, Information Systems, Professional Accounting, and Entrepreneurship. Course descriptions are found under the Ketner School of Business Department of Business & Economics in this catalog.

BUSINESS CORE (required of all majors)

ACC 1901

Principles of Accounting I

A study of the accounting principles with emphasis on the use and analysis of financial information for decision-making purposes.
(3 Hours)
ACC 1902

Principles of Accounting II

A continuation of the study of accounting principles from a user's perspective with an introduction to the internal information needs of management. Prerequisite: ACC 1901.
(3 Hours)
ECON 1901

Principles of Economics I

A study in the foundations of economic analysis, national income accounting, economic growth, and the public sector, with emphasis on macroeconomics
(3 Hours)
ECON 1902

Principles of Microeconomics

A study of markets, the price systems and allocation of resources, distribution of income, international economy, and perspectives on economic change, with emphasis on microeconomics.
(3 Hours)
FIN 2535

Managerial Finance

A study of financial management for business firms to include financing and investing decisions. Prerequisite: ACC 1901.
(3 Hours)
CIS 2501

Fndtn Info Sys for Org

Students learn fundamental concepts and uses of information systems for business and beyond including management information systems, programming, cloud computing, mobile technologies, digital marketing, big data and ethical issues.
(3 Hours)
MATH 1132

Introduction to Statistics

An introduction to elementary statistics, including topics such as normal distribution, histograms, mean, standard deviations, confidence intervals, and hypothesis testing techniques. Prerequisite: On the basis of placement scores, a student may be requi
(3 Hours)
MGT 2453

Business Law I

An introduction to the legal system as it applies to commercial transactions and a study of the substantive law of contracts.
(3 Hours)
MGT 2501

Principles of Management

An examination of major concepts, theories and practices in business management, with emphasis on planning, decision-making, basic organizational structures, motivation and leadership styles.
(3 Hours)
MGT 2566

Business Ethics

(3 Hours)
MGT 3990

Strategic Management

An integrative capstone course examining the setting of strategic objectives, developing corporate strategies, and translating objectives and strategies into current operational plans. Prerequisites: MKT 2501, FIN 2535 and MGT 2501 Senior Standing
(3 Hours)
MKT 2501

Principles of Marketing

A study of the marketing environment; marketing, planning, and information; market segmentation; buyer behavior; strategies for product distribution, promotion, and pricing; societal issues, service, nonprofit and international marketing.
(3 Hours)

Select ONE of the following:

MGT 2302

Business Data Analytics

This course provides an introduction to the field of business analytics, including statistical and quantitative analysis of data, exploratory and predictive models, and fact-based management to drive decisions and actions. Excel and other statistical packages will be used. Data warehouses, data marts and data mining techniques are introduced. Prerequisite: MATH 1132.
(3 Hours)
ECON 2101

Business/Economics Statistics

A study of statistical techniques in business and economics, including collection and presentation of business and economic data, measures of control tendencies, dispersion, index numbers, probability, sampling distributions and test of hypotheses. Prere
(3 Hours)

AREAS OF CONCENTRATION (Select ONE of the following concentrations)

Business Management Concentration

MGT 2562

Human Resource Management

An examination of major concepts, theories and practices in personnel management, with emphasis on job evaluation, selection and placement, employee development, employee relationships and industrial relations. Prerequisite: MGT 2501.
(3 Hours)
MGT 2564

Motivation & Leadership

Study of the theories of motivation & leadership in relationship to management processes. Prerequisite: MGT 2501
(3 Hours)
MGT 2565

Organizational Behavior

A study of managerial consequences of behavioral concepts such as motivation, communication, leadership, organizational structure, and decision- making, to provide the framework needed for the understanding, prediction, and control of human behavior in organizations. Prerequisite: MGT 2501.
(3 Hours)
MGT 2902

International Business

An in-depth analysis of international business with special emphasis on the environmental and cultural issues facing global organizations. Prerequisite: MGT 2501E or permission of Instructor.
(3 Hours)
MGT 3563

Operations Management

An introduction to the concepts involved in managing the operations and production function. Course will include quantitative approaches to topics such as scheduling. Prerequisites: MGT 2302 or ECON 2101, MGT 2501.
(3 Hours)

Elective in Business (MGT, MKT, ENT, CIS, FIN, ACC, ECON) above 2000 level (3 hours)


Entrepreneurship Concentration

ENT 2501

Intro to Entrepreneurship

A study in the foundations of entrepreneurship that can be applied to an individual venture, partnership, small business, or (as in intrapreneurship) a large organization. This course will develop the key elements around creating a business including idea generation, market analysis, business plan development, financing, learning and building an organization.
(3 Hours)
ENT 3510

Creativity and Innovation

This is a course designed to challenge the student's creative and innovative abilities. This course explores methods and practices drawn from the arts, sciences, and social sciences that are used by innovative and creative individuals to develop initiatives and solve complex managerial or organizational problems.
(3 Hours)

ENT Elective above 2000 level (3 hours)

Elective in Management above 2000 level (3 hours)

Elective in Marketing above 2000 level above (3 hours)

Elective in Business (MGT, MKT, ENT, CIS, FIN, ACC, ECON) above 2000 level (3 hours)


Information Systems Concentration

CIS 1400

Intro to Programming

Same as MATH 1400. A study of basic skills for computer programming. Students will utilize the programming process to design and create original artifacts using basic programming elements. An introduction to data, objects, and issues of privacy and ethics is included.
(3 Hours)
CIS 2400

Intermediate Programming

A study of the design, programming, testing and implementation of computer applications using intermediate programming and early objects.  Recursion, file IO and graphical user interfaces are introduced. Prerequisite: MATH/CIS 1400.
(3 Hours)
CIS 3212

Intro to Databases

This course covers database design, development and the use of database management systems for applications. Data mining and data warehousing topics are introduced.
(3 Hours)
CIS 3502

Info Systems Planning

Development of a systematic plan for determining a company's technology needs; the planning cycle, available hardware and software, acquisition considerations, and the selection and implementation of the system. Prerequisite: CIS 2501
(3 Hours)
CIS 3514

Web Tech & Elec Comm

A study of web technologies including cloud computing, social media, web site development, and search engine optimization for e-commerce and other applications. Students learn to use development tools and languages for web development. Prerequisite: CIS 1400 or MATH 1400.
(3 Hours)

Elective in Business (MGT, MKT, ENT, CIS, FIN, ACC, ECON) above 2000 level (3 hours)


Professional Accounting Concentration

ACC 2501

Intermediate Accounting I

An introduction to the basic accounting process and a study of the theory and valuation of working capital accounts. Prerequisites: ACC 1902 and junior standing.
(3 Hours)
ACC 2502

Intermediate Accounting II

A study of the theory and valuation of non-current assets, long-term liabilities, and stockholder's equity. Prerequisite: ACC 2501
(3 Hours)
ACC 2701

Managerial-Cost Accounting

A study of cost concepts emphasizing job order and process costing, standard costing, direct costing, operating budgets and differential analysis. Prerequisite: ACC 1901
(3 Hours)
ACC 2801

Account Info Systems & Control

A study of manual and computerized information systems, emphasizing design and organization of a system; information flows; accounting, financial and management controls. Prerequisite: ACC 1901
(3 Hours)
ACC 3521

Taxation Accounting

A study of the concepts of federal income tax laws and their applications to individual taxpayers and business entities. Prerequisite: ACC 1902
(3 Hours)
ACC 3701


Fundamentals of auditing procedures and objectives with emphasis on audit reports, internal control, working papers, examination of auditing records, impact of computers on auditing procedures and professional ethics. Prerequisites: ACC 2501 and Junior standing.
(3 Hours)