MISSION & PHILOSOPHY
Mission Statement:
Catawba College is committed to providing students an education rich in personal attention that blends the knowledge and competencies of liberal studies with career preparation
Catawba College draws strength from Judeo-Christian values, sustains a dynamic community of learners and seeks to unite a diverse population of students, faculty and staff as active coparticipants in scholarship and service. Catawba College prepares students to reach their highest potential while becoming responsible citizens with a zeal to enrich human life.
Our Core Values | We Believe:
- All persons have inherent worth and dignity
- Intellectual curiosity and reasoned learning inspires, transforms, and uplifts the human condition
- Learning is best done in community, and our lives are enriched when we share experiences with people different than ourselves
- A liberal arts education, grounded in personal formation, generates self knowledge, understanding, and wisdom that frees people to explore the world and discover their place in it.
- All persons share the responsibility and joy of ensuring a sustainable world where all can thrive.
Our Ideal:
“Scholarship through Character and Culture for Service.


STRATEGIC AIMS

Our Purposeful CALLING
We pursue our mission by providing compelling learning experiences that inspire an enduring commitment to creativity, curiosity, service, and leadership
Our Investment in PEOPLE
We cultivate an environment where students, faculty, and staff co-labor in meaningful work in an enjoyable and equitable learning community.
Our Distinctive PURSUITS
We are a thriving college marked by distinctive pursuits that ground the Catawba Core.
Our Welcoming PLACE
We develop our learning community in an inviting sustainable environment in which to learn, work, live, and play.
Our STEWARDSHIP of Resources
We responsibly deploy and enhance institutional resources as we strengthen alumni and donor engagement.
CAMPUS
as
FOREST
Campus as Forest blends education, sustainability, and nature, creating an environment that fosters learning, well-being and ecological responsibility. This approach will highlight the biodiversity and beauty of Piedmont ecosystems while creating enrichment spaces for learning, scholarship, and engagement.






LIVING LEARNING LABORATORY
An approach that integrates academic learning with practical, hands-on experiences within the campus built environment, landscape, and other campus systems and facilities.
ADDITIONAL GUIDELINES IN DEVELOPMENT
Catawba College plans to develop several guidelines in accordance with this Master Plan to guide future development, optimization, and decision making in alignment with the strategic vision of the school. These will include: Campus Landscape Master Plan, Sustainable Procurement Guidelines, Built Environment Optimization Guidelines, and Campus Design Guidelines
You can’t hit the MARK, without clear VISION
VISIONING SESSION
To kickoff the Catawba College Master Plan, key members of Little’s Project Team worked directly with Catawba College’s Vision Committee to gather information and insight to be used to define the VISION and Design Drivers for the future of the College. This collaborative goal setting ensures a common understanding from the inception of the project and establishes the foundation for how Catawba College and Little will measure success.
Visioning led to consensus around 6 KEY GOALS: • Improve Student Experience • Improve Faculty /Staff Experience • Identity, Brand, Visibility • Consistent Campus Environment • Sustainable Campus • Connect to Community
Who are you now?
• Potential (x3) • Emerging • Vibrant (x2) • Transforming • Homey • Quaint • Authentic • Upcoming • Classic • Beautiful (x2) • Ready • Updating • Community (x2) • Possibilities • Home • Hopeful • Growth
Who do you hope to be in the future ?
• Premier (x2) • Inspiring • Arrived • Exceptional • Thriving • Landmark • Destination • Known (x2) • Accessible • Leader • Efficient • Innovative (x2) • Community • Opportunity • Trend-Setter • Sustainable (x2) • Leader (x2) • Strategic • Visible

IMPROVE STUDENT EXPERIENCE
• Public Spaces (Indoor / Outdoor)
• Places to Hang Out
• Campus Activity Zones
• Attracting Students
• Campus Life
• Wellness
“Number one priority needs to be students”
“Spaces that Inspire”

IMPROVE FACULTY EXPERIENCE
• Retention / Recruitment
• Faculty Housing?
• Equity across Departments
• Transdisciplinary Mentality
“When the physical space inspires creativity for students and staff”
“Working on campus IS a BENEFIT”

BE WELL-KNOWN
IDENTITY, BRAND, VISIBILITY
• Landmark / Destination
• Environmental Leadership
• Move away from “Quaint”
• Distinct sense of Community
• Old and New Intertwined
• Branded “Catawba College” Experience
“Unified, Cohesive “WOW”

CONSISTENT CAMPUS ENVIRONMENT
• Accessibility
• Sustainable
• Functional
• Current / Updated
“Every space is accessible - remove the word
‘accommodate’ from vocabulary.”
“Looks and Functions like it was planned.”

SUSTAINABLE CAMPUS
CARBON NEUTRALITY
• Visibly Sustainable
• Purposeful
• Reduce Energy Demand
• Engage the Ecological Preserve
“Responsible with resources”
“Doing things not just because it’s efficient, but for impact and improvement.”

CONNECT TO COMMUNITY
CAMPUS ENTRY / APPROACH
• W. Innes Street Gateway
• Ecological Preserve as Community Amenity
• Engage with City of Salisbury
• Vibrant Welcome Experience
• Signage / Wayfinding
“Place of belonging”
“Known by name”