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Public Relations
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screenshot Catawba College Website Authorship Guide



About the Website

The responsibility of the Catawba College website design, maintenance and continued development is housed in the Office of Public Relations. As an integral marketing tool, the website serves many of the college's constituents in relaying information. However, the responsibility of making sure the information relayed via the Catawba College falls to each and every department on campus.

Using a standardized design, the college site is structured from template-based pages built in Macromedia Dreamweaver MX 2004. Campus content managers utilize a user-friendly application (Macromedia Contribute 3) to update their departmental websites. This allows for shared ownership and authorship across campus while keeping a cohesive and manageable site, ensuring all information is correct and updated.

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Terminology

Authorship
The responsibility of keeping segments of the website updated which is shared among multiple content managers across campus. Each contributor authors their departmental homepage, lending to the accuracy and population of the college website as a whole.

Content Manager/Contributor
A college employee who has been appointed as the person responsible for keeping their respective department's site updated with current and accurate content.

Homepage
Each content manager/contributor authors a departmental homepage, which can also be defined as subsites or micro-sites of the College website.

Template
A pre-designed "master" with both locked and editable regions that a content manager uses to build a new webpage. Contributors are offered a selection of pre-designed templates.

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Website Style Guide

The visual design of the Catawba website shall be governed by the Office of Public Relations and will reflect printed marketing pieces in similarity for a unified representation of the college. For more details of standards in place, please read the Graphics Standards Manual and Visual Identity Program (PDF).

Visual design, site navigation, application development, and advanced features on the Catawba College website can transform as our visual identity, development technology and website services change. The Office of Public Relations reserves the right to lead the college in this task.

Templates
The Catawba website is built on various templates. To give different areas of the site a uniqueness, templates with custom images, ads, and navigation are used.

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Website Policies

The Office of Public Relations makes great efforts to ensure the content made available through the Catawba College website is accurate, up-to-date and serves as an overall first-rate representation of the College. By sharing site authorship, it is our aspiration that the campus community as a whole, through the use of Contribute, can assist us in this overwhelmingly large task.

The site maintenance performed by content managers is subject to review and constructive suggestion. All content managers submit their drafts to be reviewed by site administrators (Primary Admin: Maegen Worley, Secondary Admin: Bridgette Edwards) before their pages are published to the live site. This is a safe-guard against technical problems with the page (links, forms, etc.) as well as a quality-control measure.

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Website Contributors (Content Managers)

It is strongly encouraged that all departments and offices take responsibility over keeping their homepages updated.

As of March 2005, requests, comments or suggestions regarding inaccurate site content or misinformation received by Public Relations via the Website Contact Form are to be forwarded to the appropriate departments to be made aware of and to correct on their homepages.

Campus departments wishing to maintain/access their department homepage can request an account be created for a specific individual(s) in your department who has been selected as your content manager. To request an account and/or installation of Contribute on the designated computer station, please complete the Contribute Account Request Form online.

Responsibilities
Content managers/contributors agree to regularly review and update their department homepage. Content managers should not share their Contribute account access with anyone else, including coworkers or workstudies. Should a department need new or additional content managers, please contact Public Relations immediately for account activation/deactivation.

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Faculty Websites

The Office of Public Relations offers 100MB of server space for any faculty member to be hosted at faculty.catawba.edu. Please be aware that the Information Technology department offers BlackBoard as a solution for supplementary course information and shared classroom resources and communication. To request a Blackboard account, contact Information Technology at 4666 or help@catawba.edu.

Faculty members who request an account on the faculty.catawba.edu domain are responsible for their own site creation, maintenance and uploading to the server. Beyond account creation and technical support related to FTP'ing your files, the Office of Public Relations cannot support faculty websites. FTP instructions will be e-mailed to faculty members with new accounts.

To request an account at faculty.catawba.edu, faculty members need to call Public Relations at 4393.

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