Dana Campagna Lanham
Instructor of Business
Phone: (704) 637-4291
Direct Media Relations Contact:
Chief Communications Officer
Phone: (704) 637-4393
B.B.A., Marketing, University of Massachusetts, M.B.A., Marketing, Western New England University
"Cool" is Dana Lanham's favorite word and here's why, she says: "After being in the toy industry for 20 years, this word works with every generation. When I have done research with children playing with toys, they say something is ‘cool.' When I am happy with something in my life or work, I say it is 'cool.' It is the most communicative and simple word that is just so clear when you use it. People get it, and it is a very positive word." In her particular discipline, she is interested mostly in strategic planning and product development.
"I find it extremely interesting to analyze the market and develop a strategy that creates a new opportunity from my findings."