MARKETING: New Product Development Success/Failure Models
Dr. John B. Green, Jr.
Associate Professor of Marketing
Contact Info:
Phone: (704) 637-4105
E-mail: jbgreen@catawba.edu
Direct Media Relations Contact:
Tonia Black-Gold
Chief Communications Officer
Phone: (704) 637-4393
E-mail: tblackgo@catawba.edu
Biography
Associate Professor of Marketing - Ph.D., University of Warwick, Industrial and Business Studies; M.B.A., State University of New York at Albany, Marketing; B.S., Providence College, Business Administration
Teaching
- Marketing
- Marketing Research
- Advertising
- eCommerce
Research Interests
- Product Development
- New Product Entry
Activities & Publications
- Journal of Marketing Management
- Computer Marketing



