Public Relations
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Catawba Experts List

MARKETING: New Product Development Success/Failure Models

Dr. John B. Green, Jr.
Associate Professor of Marketing

Contact Info:
Phone: (704) 637-4105
E-mail: jbgreen@catawba.edu

Direct Media Relations Contact:
Tonia Black-Gold
Chief Communications Officer
Phone: (704) 637-4393
E-mail: tblackgo@catawba.edu


Biography
Associate Professor of Marketing - Ph.D., University of Warwick, Industrial and Business Studies; M.B.A., State University of New York at Albany, Marketing; B.S., Providence College, Business Administration

Teaching

  • Marketing
  • Marketing Research
  • Advertising
  • eCommerce

Research Interests

  • Product Development
  • New Product Entry

Activities & Publications

  • Journal of Marketing Management
  • Computer Marketing